Gifts & Spoils & logos, oh my!
Gifts & Spoils & logos, oh my!
Jenny, the owner of the eclectic online fashion store Gifts & Spoils, approached us seeking a new look and feel for her business. She found us through the ‘Like Minded Bitches Drinking Wine’ Facebook group, an amazing, supportive group for businesswomen and female entrepreneurs. Jenny had approached the B’s group for feedback on her website and a strong theme of the advice she received was that her branding didn’t reflect the aesthetic of her unique creations.
Who are Gifts & Spoils?
Gifts & Spoils is all about transformation – taking the ordinary and turning it into something extraordinary. So naturally we were very keen to work with Jenny to help her transform her brand!
What did we do?
We started with a fact find to help us understand Gifts & Spoils as a business, their target customer and what success looked like from Jenny’s perspective. We also conducted a market analysis for context around her competition’s branding (the good, the bad and the ugly). From here we pitched 4 distinct concepts and worked closely with Jenny to refine the one she liked the most.
Coming through with the goods
Ultimately, we delivered a logo which is best described as day of the dead meets creep-heart – a design as detailed and eclectic as the business it represents. We worked both on and off-line from a wide variety of inspirations to create a logo in an original, illustrated style. An exciting challenge for us was hand drawing many of the elements (seen above) then digitising and arranging them for the final design.
The skulls and diamonds reflect the materials incorporated into Gifts & Spoils custom fashion accessories, while pops of colour throughout create a colour palette which extends beyond the logo to the website.
We delivered three different versions of the logo for Jenny: a display version, a simplified version (for small space applications) and version for social profiles. These carry consistent elements – we always take the opportunity to help our clients create a consistent brand across all their marketing and sales channels (from market banners to social profiles and website fav-icons).
Not content with content
Gifts & Spoils also needed to define a unique brand ‘voice’. It was clear she had something special to say – and that we could help her say it! Through discussions with Jenny and analysis of her products and the current website we helped identify and describe a persona for her ideal client. We wanted to make sure that Jenny’s passion and love for her work came through not just not just in the products themselves, but in how she wrote about them. Understanding the ideal customer was instrumental in targeting this new and re-written content. We also reviewed and streamlined content across the site to make sure it was all consistent and true to the refreshed Gifts & Spoils brand.
Our final task was uploading the new logo and content to the site and some minor updates to the theme and the site css. We re-worked the front page to focus on the new branding and the brand story – both designed to help customers connect to and engage with the store – as well as make the product collections more visible to visitors.
Wrapped up in a little bow
(this is a sneaky reference to the old Gifts & Spoils logo - pictured above)
Gifts & Spoils is a fun and original small business that is ultimately about making its customers feel like their best and most glamorous selves. Our job was to help Gifts & Spoils present a more refined and consistent experience, to give them a voice and a look that says who they are loud and clear!
Feel like your own branding or web content could use a little TLC? Get in touch with us today to find out more about how we can help you!
All these flavours and we chose SALTI
SALTI is all about an exciting new way to do yoga - ON THE WATER! The business is the first of its kind in Australia and we were #blessed to be able to work with them on establishing their brand.
The whole shebang
We started by designing a versatile logo and extended this brand through to user manuals, business cards, technical drawings and letterheads and more.
SALTI knew where they wanted to go but needed a solid brand concept and supporting collateral to help them get there. Andy worked closely with Jo, the owner and innovator, to find out what they are all about. We then developed a logo that encapsulated the brand voice and ideals. Not just another yoga or fitness brand, SALTI is a fresh idea – it’s about fun, fitness, good vibes and adventure. This is reflected in the logo which incorporates water as well as references to summertime and sunshine. All this while still being clean, fresh, modern and versatile.
Yoga on the water
The SALTI floats are a new product, and they come with an accompanying user guide including instructions and safety information. It was imperative that the guide be clear and easy to read. When Andy designed and typeset the guide he wanted to make sure to keep the lightness of the brand but still provide information in an easy to follow format.
What else did we deliver?
Supporting collateral included a business card – but not a strictly traditional one. Designed to match the SALTI floats, the business cards provide key information, keep the product in front of mind and remind recipients of what the brand is all about.
We also designed a custom cover-page and multiple branded word templates for correspondence with clients. All of this work is designed to reinforce the strong link between the brand, its boards and its clients.
SALTI definitely stand out from the pack and we're excited to see them moving on to big things!
Want to know more about SALTI? Check out their website! You can find out more about our other design work or get in touch with us to discuss your next design or branding project. Don't forget that we also offer writing and editing services (everything you need to make sure your online and print content really stands out from the flock). For a full list of everything we can do for you check out our services page.
Helping the TGA with their reporting
Andy was recently lucky enough to work with the Therapeutic Goods Administration (TGA) - the Australian Government agency who make sure that medicines in Australia are safe, effective and high quality. The TGA wanted a clean, flexible template for their 2017-18 suite of reports. The brief was to create a reusable, flexible and adaptable framework that the internal design team could use to create a wide swathe of reports over the financial year.
What did we deliver?
The theme we pitched was "Data Mountains". The concept reflects the important work that the TGA is doing to make more of its data available to the public in visually interesting, usable ways.
Our pitch included
- examples of stock images which carried through key geometric elements of the design
- header and footer assets
- page overlays
- backgrounds, and
- cover pages
all of which conformed to the TGA's corporate branding guidelines. Once the concept was accepted we also typeset the first report.
The "Data Mountains" theme continued through the report and across the front and back covers.
You can view the first of the reports using the template on the TGA website at TGA Business Plan 2017-18. You can find out more about our other design work or get in touch with us to discuss your next design or branding project. Don't forget that we also offer writing and editing services (everything you need to make sure your online and print content really stands out from the flock). For a full list of everything we can do for you check out our services page.